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Most shoes online now have Free Shipping and Free Returns, so you can try on any pair of shoes and return them for free if you need to! The Shoe Depot Shoe Dept has revolutionized shoe shopping by allowing shoppers to shop for any shoe at the lowest selling price online! Shopping online for shoes makes it easy, fun and affordable for everyone to find shoes they love. Here are some questions to help you through the process: How will people be finding and buying from you?
Will they be buying online? This will affect who your customer base is, and accordingly, your name. Are you in a big city? Again, this is all about knowing your customer their expectations. What do you know about your ideal client? Is she a runner? Is he a businessman? Where do they usually buy shoes? Learn as much as you can so you can tailor your store to those people.
How does your competition look? What are other shoe store names? What are the laws in your area or nation about naming a new business? Do This, Not That.
Here are some things that you should do while you're going through the process: Get outside help and feedback, especially from potential clients. Invest plenty of time in thinking about a name. Do research, both on your competition, general shoe trends, and retail trends in your area. Understand how your ideal customers will perceive your name. How will it look on your website, merchandise, marketing materials, fliers, or social media?
Use tools during the naming process: Think about the story that your name tells about your business. When people ask about the history of your name, what will you tell them? Spend money on expertise. There are exceptions to every rule especially for small businesses , but, for the most part, these kinds of names don't tend to age well.
For example, "Denver Shoes" might be hard to take with you if you expand to a different city and start selling accessories too. Specificity is good to a point, but be mindful of future growth. Unless you're extremely skilled, you're likely going to make a word that's easily forgotten because it's unrecognizable. Find out what your competition is doing, understand who your ideal client is and what kind of words and names they gravitate to.
Come up with as many names as possible. At this point in the process, it's all about quantity, not quality. You're going to have some stinkers and some winners. Choose a short list of 10 or so that you like, and then find out if they're available. If some aren't, either come up with replacements, or make your short list even shorter. Come back to your favorite names. Say them out loud.
Get feedback on them from friends, family, and potential customers especially this last one. Get a short list of 3 or 4. Hire a firm to check them out to make sure it's legal to use them. Choose one, either based on market research, gut instinct, or the position of the stars. As long as you can back it up with some solid reasoning and can't find reasons not to do it, you should be good to go.
Use your name or you and your partner's names if you're working with someone else. Many of the world's biggest brands are names.
It's simple, it's you, and it's an easy way to be unique. Instead of using the word shoe or shoes, try thinking of words that are associated with your product laces, straps, heels, leather, tie, toe, etc. Choose adjectives that help describe your ideal customer, like classy, uptown, elite, or extreme. Just be sure it's not so basic that it's boring. Use different kinds of punctuation too and make your name stand out in writing.
Choose a word that evokes a certain feeling, like Apple for simplicity, or Compaq for compact. Be careful with this one, since abstract concepts can be tricky.
Use the location of your store, the address, the street, the direction, or other associations, like Windy City Shoes. Again, be careful of being too specific since this might end up limiting you in the long run. Smash words together and see what happens.
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